Seattle Usability Testing with Blink Interactive

Blink Interactive provides professional usability labs, testing, and consulting services based in the Pacific Northwest.

Seattle Usability Testing with Blink Interactive Can Help You:

  • Optimize for key tasks (task success, time-on-task, conversion, etc.)
  • Increase customer satisfaction
  • Reduce support & training costs

Blink Interactive Lab Facilities

Lab 1 Test Area     Lab 1 Observation Room

Our usability labs are equipped to handle both paper-based and on-screen prototype testing. Two test work stations with advanced usability analysis software are available to simulate testing in multiple locations. Several camera angles are offered to provide the best possible viewing experience. A large two-way mirror provides optimal viewing of the session from the observation area. Flat-panel displays allow for high-quality viewing of screen captures from testing sessions. Wireless Internet connections and multiple whiteboards provide a constructive environment for note-taking and productivity during sessions.

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Sample picture-in-picture video from a participant in one of our usability labs

What is the Process?

Projects are generally 4 weeks in duration. Blink Interactive starts each project with a planning phase through a kickoff meeting or conference call with the project team. Key goals of this meeting include gaining an understanding of your business context, defining the core research questions, and creating a profile of target users of the system that will be used to focus participant recruiting.

Participant sample size is determined to match the unique goals of each study. Most studies focus on qualitative measures and range in size from 8 to 16 participants carefully selected to represent the profiles of key user types.

Blink will develop a Recruitment Screener to recruit and validate potential study participants. A Usability Session Guide describes the study protocol and contains a walkthrough script for the testing sessions.

Testing location varies with each project. Blink has two usability labs in Seattle, a partner network of labs around the globe, portable in-field labs, and remote usability capabilities.

The testing phase starts with a pilot test session conducted prior to the start of the formal testing to ensure that the test plan will meet the project goals. One-on-one usability testing sessions then take place over a period of 2-5 days with all study participants. Sessions are typically scheduled for 60 to 90 minutes in duration. All participant sessions are recorded with digital copies available for client use.

Project Deliverables

Identifying usability issues is just the first step. Applying a first-hand understanding of the issue to create comprehensive design recommendations helps you put the research in to action. Each usability study at Blink Interactive results in:

  • Topline Findings summary delivered one business day after testing.
  • Findings and Recommendations Presentation containing a of all usability findings identified in the study along with design recommendations which are grounded in our experience providing user-centered interaction design services.
  • Video Highlights & Archive of participant sessions. Video from the usability testing provides powerful evidence to project stakeholders.

About Blink Interactive

Blink Interactive helps clients deliver excellent user experiences. Our expert consultants have been providing user research, interaction design and usability testing services to clients since 2000. We work collaboratively with clients to ensure that both their business goals and end-user needs are addressed in the experiences they deliver. We design and evaluate systems such as mobile applications, web sites and web applications, desktop applications, and hardware devices. Our focused service offering easily integrates with clients' existing teams, timelines, processes, and partners.

Reference Clients

Blink's usability services are flexible and we work with clients of every size and industry. Example reference usability clients include:

  • eCommerce (Amazon, American Greetings, Drugstore.com)
  • Web Services (EventBrite, MSN, MySpace, Mixpo, InfoSpace, Xoom)
  • Technology (Amazon, Apple, Intel, Microsoft)
  • Mobile (Windows Mobile, Vodafone, Samsung)
  • Healthcare (Providence, Group Health Cooperative, Premera Blue Cross)
  • Government (City of Kent, City of Seattle, King County, State of Washington)
  • Education (City University, Pacific Graduate School of Psychology, Seattle University)
  • Non-profits (Allen Institute for Brain Science, Casey Family Programs, Seattle Cancer Care Alliance)

For more information, please call 1-877-254-6556 or email us at: info@blinkinteractive.com

"Usability testing provides invaluable benchmarks against which any Internet site should be measured. As a result of these and other changes, usability improved, cart abandonment was cut in half, and conversion rose over 200%"

- Alex Gramling, VP Development, Get Connected.com

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"The team at Blink helped us reach our goal of getting more people to use our application more often"

- Mason White, VP LexisNexis